I earned my BS in Psychology from the University of Iceland in 2016 and decided to pursue a master's in marketing and international business there due to my positive experience and recommendations from my circle. The programme offered valuable insights through visits from company executives, enhancing my understanding of practical applications. This solid theoretical foundation has been crucial in my role as a business manager at an advertising agency, where I handle strategic planning, marketing consulting, and coordinated marketing campaigns. After completing the programme, I feel more confident and equipped to manage challenging projects and deliver presentations.